How AdSense works

Bates AdSense provides a shortcut for publishers to monetize their online content. AdSense works by matching ads to your website based on your content and visitors.

These ads are created and paid for by advertisers who want to promote their products. Because these advertisers pay differently for different ads, the revenue you earn will also vary.

The way AdSense works is in three steps

1. You provide advertising space

You provide ad space by pasting the ad tag on your website and choosing where your ad will appear.

2. The highest bidding ad appears on your website

Advertisers bid in real time to compete for impressions in your ad space. The highest bid ad will appear on your website.

3. You earn income

We charge advertisers and networks for ads that appear on your website to ensure that you get what you deserve.